Geekery is an online T-shirt printing venture that sells geek-themed shirts for developers, with a platform for independent graphic designers to sell their own designs. Geekery’s project encompasses brand identity, logo design, and merchandise development. The brand identity centers on an illustrated bearded mascot, vintage typography, and a warm, playful palette tailored for a geek culture audience. The logo design features a wordmark and badge logo with arched lettering, an illustrated mascot, and a "Made in PH" ribbon functioning as a full lockup or standalone badge. Finally, the merchandise phase applies this consistent illustration style across items ranging from T-shirt graphics to product packaging.
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