Beyond Care Wellness & Aesthetic Inc. is a wellness and aesthetics clinic that wanted a refreshed brand identity. I led the rebrand a new logo, visual identity, and marketing materials built around a calm, elegant, gold-and-black palette that reflects the clinic's premium wellness positioning. The rebrand project centers on three main areas: brand identity, marketing collaterals, and website development. The brand identity features a newly designed logo built around a human-and-flower symbol, where the figure represents life and the lotus symbolizes beauty and perfection, all rendered in an elegant, premium gold gradient. The marketing collaterals include ad creatives and promotional materials that extend this new identity across both digital and print touchpoints. Finally, the website scope covers the design and build of the clinic's online platform to introduce the refreshed brand and its services.
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